WE MAKE

DEFINITIVE PLAYS

TO UNLOCK OUR

CLIENTS’ POTENTIAL

PLAYBOOK
COMMERCIAL

Our passion is working with passionate clients. We use this fervour to create robust commercial narratives that enables purpose-led and long-term impact.

To thrive in today’s competitive sponsorship environment, we understand the need to look beyond financial metrics and adopt a measurable approach to build sustainable, high performing relationships that optimises commercial potential. This ensures our clients receive unmatched value through dynamic and bold outcomes.

We develop sophisticated strategies that empower new growth opportunities and maximise ROI. We achieve this by combining commercial ingenuity, extensive market knowledge and a proven formula for creating high-yielding partnerships.

MARKETING

Audiences are not lines of data but are living, breathing human beings, and want to be spoken to as such. We help our clients understand the emotions which generate action through campaigns that are personable, relatable, and highly targeted.

We achieve this by getting granular in our approach; dissect the market, create concise segments, and then devise tactics across multiple channels and communication styles, which effectively tell our clients’ story.

Our full-service offering allows us to work with our clients from strategy, all the way through to delivering innovative and impactful campaigns, across relevant integrated marketing communication channels.

ACTIVATION

We showcase how brands can benefit from integrating sport and entertainment into their marketing mix and provide access to cost-effective partnership opportunities that drive tangible business results.

Providing an end-to-end service, we work with our clients to develop a robust sponsorship strategy before providing expert guidance and support to ensure they acquire the most relevant rights to fulfil their needs.

We then bring the partnership to life, using our creativity to deliver innovative multi-territory activations to ensure their brand is at the heart of the moments that matter to form emotive and enduring connections with consumers.

COMMERCIAL
MARKETING
ACTIVATION
CLIENTS
SENIOR
PLAYMAKERS

Combining more than 30 years of experience working with global brands, rights holders and event owners, our senior team comprises of three directors who lead our respective divisions.

With offices in London and Dubai, our clients utilise our extensive experience and network to act as their trusted partner.

Playing the role of an ENGANCHÉ, we pride ourselves on creating opportunities for our clients and putting them into a position to succeed.

 

Lloyd McMillan
Lloyd McMillan
Director
Jamie Hosie
Jamie Hosie
Director
Tim Davy
Tim Davy
Director
Lloyd McMillan
Lloyd McMillan
Director
Jamie Hosie
Jamie Hosie
Director
Tim Davy
Tim Davy
Director
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SENIOR
Lloyd McMillan

Lloyd has spent over a decade split working within Europe and the Middle East, focused on developing and executing consumer marketing campaigns.

Prior to launching E10’s marketing division, he held the most senior position in IMG’s MENA marketing team, and was responsible for many of the leading sport and entertainment campaigns in the UAE, Saudi Arabia and Qatar.

His list of high-profile IP’s included UFC, Red Hot Chili Peppers, Tough Mudder, The Color Run, Abu Dhabi Showdown Week, Mubadala World Tennis Championship and FIFA Club World Cup, for clients including Abu Dhabi Sports Council, Department of Culture and Tourism – Abu Dhabi, Yas Island, Department of Economy and Tourism in Dubai, Dubai Sports Council, Qatar Foundation and Saudi Arabia’s General Entertainment Authority.

SENIOR
Jamie Hosie

Based out of Dubai and with 10+ years working with global markets, Jamie is a high-level commercial and sponsorship expert, specialising in corporate and strategic partnerships for blue chip and Fortune Global 500 businesses. He has had consistent success in achieving business growth for his clients by developing robust commercial strategies.

Having spent his recent years as a business leader for a global events organisation, Jamie has a comprehensive understanding of the intricate nexus that represents the commercial and operational aspects of sales and corporate partnerships, which has consistently delivered exceptional results for his clients.

Since 2012, he has closed over $26m in sponsorship business which includes major deals with brands such as Visa, IBM, SAP, Siemens, ABB, Thales and Shell.

SENIOR
Tim Davy

Tim has developed his sponsorship skills working for global brands including HSBC, Emirates and Jaguar Land Rover in both agency and in-house roles.

He’s led multi-market and award-winning campaigns and has a comprehensive knowledge of differing routes to generating tangible return on high profile sponsorships.

Before founding E10, Tim managed the strategy and activation for Emirates’ European sponsorship portfolio which included Real Madrid, PSG, Arsenal, Benfica, AC Milan, Rugby World Cup 2015, the European Tour, Roland-Garros, ATP, ICC and Formula 1.

Tim now leads our Brand Consulting team and uses his experience to ensure our clients gain access to the best possible rights and maximise the value they get from their partnerships.

SENIOR
Lloyd McMillan

Lloyd has spent over a decade split working within Europe and the Middle East, focused on developing and executing consumer marketing campaigns.

Prior to launching E10’s marketing division, he held the most senior position in IMG’s MENA marketing team, and was responsible for many of the leading sport and entertainment campaigns in the UAE, Saudi Arabia and Qatar.

His list of high-profile IP’s included UFC, Red Hot Chili Peppers, Tough Mudder, The Color Run, Abu Dhabi Showdown Week, Mubadala World Tennis Championship and FIFA Club World Cup, for clients including Abu Dhabi Sports Council, Department of Culture and Tourism – Abu Dhabi, Yas Island, Department of Economy and Tourism in Dubai, Dubai Sports Council, Qatar Foundation and Saudi Arabia’s General Entertainment Authority.

SENIOR
Jamie Hosie

Based out of Dubai and with 10+ years working with global markets, Jamie is a high-level commercial and sponsorship expert, specialising in corporate and strategic partnerships for blue chip and Fortune Global 500 businesses. He has had consistent success in achieving business growth for his clients by developing robust commercial strategies.

Having spent his recent years as a business leader for a global events organisation, Jamie has a comprehensive understanding of the intricate nexus that represents the commercial and operational aspects of sales and corporate partnerships, which has consistently delivered exceptional results for his clients.

Since 2012, he has closed over $26m in sponsorship business which includes major deals with brands such as Visa, IBM, SAP, Siemens, ABB, Thales and Shell.

SENIOR
Tim Davy

Tim has developed his sponsorship skills working for global brands including HSBC, Emirates and Jaguar Land Rover in both agency and in-house roles.

He’s led multi-market and award-winning campaigns and has a comprehensive knowledge of differing routes to generating tangible return on high profile sponsorships.

Before founding E10, Tim managed the strategy and activation for Emirates’ European sponsorship portfolio which included Real Madrid, PSG, Arsenal, Benfica, AC Milan, Rugby World Cup 2015, the European Tour, Roland-Garros, ATP, ICC and Formula 1.

Tim now leads our Brand Consulting team and uses his experience to ensure our clients gain access to the best possible rights and maximise the value they get from their partnerships.

ENGANCHÉ 

noun (c)

A term used to describe a playmaker whose vision, versatility and creativity positively impacts results by putting teammates into a position to succeed. Traditionally wearing the number 10 shirt, they are the fulcrum around which the team revolves.

EN-GAN-CHÉ > Number 10 > E10

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